Communication Solutions

Strategies, identities, creative campaigns, and content for mission-critical projects and world brands.

Campaigns to support advanced therapy platforms.
National Parks
Brand development and awareness strategies for NPS and National Parks Conservation Assoc.
SAS Business Analytics
Thought-leadership and customer engagement strategies.
I Love NY
Awareness campaign to celebrate the Hudson River Valley.
American Express
Life Signs
New York Foundation
Waterfront Alliance
Integrated digital and print policy platform.
OurHudson Barge Tour
New York City Climate Change Report
Client: Hugo Neu
Assignment: Produce high level messaging and tagline to facilitate a merger. Outcome: The merger resulted in the largest recycling company globally. 
North Cove
Manhattan Wetlands and Wildlife (MWW) leads the clean up of North Cove along the Harlem River. We produced this event flyer in order to help MWW up-sell event sponsorship and expand interest in the local community.
Conservancy North
Policy Recommendation: An economic development strategy for a community-driven waterfront.
NYC Parks & Recreation
Level M was retained for a joint project of NYC Parks and the Department of Environmental Protection to develop messaging for wayfaring signage. We also developed a proposal for city-wide signage that utilized Hypertag technology.
New York Pathways
A leading treatment center for people coping with sex addiction, New York Pathways retains Level M for full brand marketing support.
NYC Marketing
Level M was awarded a 2-year contract to serve as a NYC’s brand strategist. Our job was not to wallpaper public space with logos nor constrain NYC's self-defining identity with a catchy tag-lines. Rather we innovated private/public partnerships for stronger city agencies and healthier vibrant communities. Based on city priorities, we developed concepts and presentation materials to attract private funding, including Target's to underwrite art and design programs for communities of need.
City of Poughkeepsie
Level M was retained to develop a marketing program designed to attract new residents, new business, forge alliances, and reposition the city regionally and beyond. The campaign included design applications of a variety of promotional items including website, main street signage, postcards, etc.
Reclaim Governors Island
Assignment: Help grow coalition and direct brand strategy including identity, digital, and print experiences.
Hudson River 2013 River Tour
New York State Department of Economic Development, Hudson Rising River Tour - Co-authored a grant for $150,000 to produce Hudson Rising in partnership with I LOVE NY, a summer long sustainability celebration and river tour. Roger served as the event director, produced the website and social media plat- form, helping to draw 11,000 people to the waterfront of river cities. Hudson Rising included heritage ships, local foods, environmental stewards, and films and talks about catalyst projects that are transforming communi- ties. The popular band R.E.M. also granted the event the tagline: “Stand in the place where you live”. Hudson Rising was made possible from a broad collaborative of green groups, business, local and state agencies and a grant from the New York State Department of Economic Development and I LOVE NY.
National Parks Conservation Area
“We hired Roger Meyer of Level M in 2018 to provide brand marketing support for a statewide membership drive. The results were 300% above expectation.” Cortney Worrall, Senior Regional Director National Parks Conservation Association, Northeast Office, New York City.
Policy Documents
We have produced policy documents that have helped change direction of New York City.
Media Relations
Media Relations
Technical Visualization
Technical Visualization
Incubit, a go-to data solutions firm for Fortune 100 brands, turned to Level M for a fresh logo identity and website including messaging, nomenclature, infographics, and print materials.
Liberty Challenge
The Liberty Challenge is the East Coast’s largest Pacific Islands festival and one of the world’s most competitive outrigger races. The public festival at Hudson River Park’s Pier 26 is expected to draw 10,000 New Yorkers to the waterfront for a day of live entertainment, food and family activities. The June 11th event will also be the most competitive race field in the event’s history, with teams expected from Europe, Asia, the Pacific region and throughout the Americas.
Hook Mountain Growers
Logo identity
Fortune 100 Company
Level M produced the front-end of of this real-time visualization portla for a Fortune 100 Company.
New York Outrigger
For Novartis we developed this poster as both promotional materials for the Pathways to a Cure Conference and as a framed award to Alex Matter for the development of Gleevec, cancer targeting drug. The artwork rendering was based on the statue of Hercules in the Metropolitan Museum of Art.
Carl Schurz Park Conservancy
Integrated print and web marketing platform
Human Relations Media
For over a decade our design and animation has appeared in public schools in print, interactive and video materials. Educational publishers including Encyclopedia Britannica, Leap, Human Relations Media, Sunburst, and Rainbow, turn to us for our ability to translate complex concepts into clear striking instructional graphics across a variety of styles. We have developed hundreds of technical graphics in math and health science often for topical issues that have garnered award recognition.
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