Led a civically diverse marketing committee to define the organic assets of place, including history, nature, and culture, that together differentiate Poughkeepsie regionally and beyond. Developed a brand marketing “toolkit” in order to attract new residents, business, forge new alliances, and reposition the city regionally and beyond as an historic destination and college town. Campaign identity was applied to a variety of promotional items including website, main street signage, postcards, etc. As part of the place branding campaign, the historic city seal was strengthened and today is still used on city properties.
City of Poughkeepsie
Branding, Graphic Design, Illustration