Plentiful renewable natural resources, high level of expertise and industrial strengths, makes Finland, as well as other Nordic countries, uniquely positioned to be pioneers of bioeconomy. As much of the world, including the US, grapple with how to transition from an extractive industry model to a sustainable bioeconomy, Finland & company are actively exporting bioeconomy solutions to address global problems.
For this engagement, the challenge is getting on the radar of US municipal decision-makers. Level M strategized with the Trade Consulate of Finland, the Danish CleanTech Hub, and other Nordic stakeholders on ways to influence the conversation and market innovation. Ideas in play include Nordic Innovation City Partnerships in which resources and expertise would support community-based urban stewardship projects, such as citizen science efforts, water quality testing, and salt marsh/forestry restoration efforts, recognizing that such projects can be models of innovation, best practices, and beacons for a bioeconomy. They also provide Finland ample PR and on-the-ground networking opportunities with government decision-makers and corporate partners.
“I elaborated with Roger about our need to brand a Nordic innovation collaboration. Roger’s strategy was spot on. Today, the Nordic City Solutions initiative is poised to export innovative solutions for sustainable urban spaces, including New York. As I said to him then, ‘I can see why the Mayor’s team chose you for Brand Strategist.”
Veijo Komulainen, General Trade Consulate of Finland, United Nations