When communication agencies heard that former Mayor Bloomberg called New York City a tshould be seenunderstood was Level M was awarded a 2-year contract to serve as a NYC’s brand strategist, recognizing that . Our job was not to wallpaper public space with logos nor constrain NYC's self-defining identity with a catchy taglines. Rather we innovated private/public partnerships for stronger city agencies and healthier vibrant communities. Based on city priorities, we developed concepts and presentation materials to attract private funding, including Target's  to underwrite art and design programs for communities of need.   Level M

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