Novartis, one of the world’s largest manufacturers of pharmaceuticals, turned to Level M to improve the quality of its design-communication, including this promotional poster for the Pathways to a Cure Conference.  A window into the creative:  The conference was to honor Alex Matter for his Herculean research that led to Gleevec cancer targeting drug.  Since hitting the "target" is a critical concept, we used the statue of Hercules in the Metropolitan  Museum of Art as the model for our illustration and applied the Novartis brand palette to it.    

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