Novartis, one of the world’s largest manufacturers of pharmaceuticals, turned to Level M to improve the quality of its design-communication, including this promotional poster for the Pathways to a Cure Conference.  A window into the creative:  The conference was to honor Alex Matter for his Herculean research that led to Gleevec cancer targeting drug.  Since hitting the "target" is a critical concept, we used the statue of Hercules in the Metropolitan  Museum of Art as the model for our illustration and applied the Novartis brand pallette to it.    

More Projects

Back to Top