Today 88 of Fortune 100 Companies are powered by SAS. To help achieve this impressive industry standing, SAS used Level M to develop thought leadership strategies. For SAS we teamed up with Cumulus Partners to develop TrendPointe.com, an independent executive platform for emerging trends in business intelligence. Based on a Ted Talk style platform, we engaged Fortune 500 CIOs on wicked global problems that require enterprise strength analytic tools. Our goal was to expand the BI conversation, away from features and functions, towards the subjects that spark imagination and embrace possibility. Through interviews with CIOs at the SAS Better Management Conference and media placements we helped SAS cultivate key relationships with current and future customers, without the hard sell.