Next Level Brand Building
Resilient Brands are Holistically Aligned
Resilient brands require a different approach to brand marketing. The traditional measures of a brand, commonly referred to as ‘Differentiation’, ‘Esteem’, and ‘Relevance’, must now include ‘Alignment’, recognizing that companies and/or brands are not isolated entities. They are embedded in interconnected dynamic systems in which local interactions can give rise to unpredictable global effects and vice versa. Brands are measurable parts of business systems, industries, economies, cultures, and ecosystems. When misaligned from the system from which they belong, brands risk gradual starvation of the support needed from other system participants.
We help clients re-imagine their brand as a catalyst for Alignment, opening a new creative and analytic space to grow awareness, engagement, value creation, and unconventional partnerships. This is what we call Next Level Brand Building.