Next Level Brand Building
Resilient Brands are Holistically Aligned
Resilient brands require a different approach to brand marketing. The formal measures of a brand, commonly referred to as ‘Differentiation’, ‘Esteem’, and ‘Relevance’, must include ‘Alignment’, recognizing that companies and/or brands are not isolated entities. They are embedded in interconnected dynamic systems in which local interactions can give rise to unpredictable global effects and vice versa. Brands are measurable parts of business systems, industries, economies, cultures, and ecosystems.
When misaligned from the system from which they belong, brands risk gradual starvation of the support needed from other system participants.
For the next level brand agency, the creative possibilities for partnerships and new value creation are limited only by the imagination.
Level M works at this intersection.