New York Foundation (NYF) retained Level M to strengthen its identity with a centennial report and produce a new Drupal website. We gave NYF a bold, clean, modern design, opting for a minimalistic layout with a strong color ID and fresh typeface. The grants taxonomy is organized around nonprofit categories such as community organizing, advocacy, self-help, and technical assistance. Site visitors can sort grants by category, year, or alphabetically. One of the first foundations in the United States, the New York Foundation was established in 1909. In 1911, a total of 19 grants were made. Appropriation No. 19, a gift of $500, went to a fledgling organization just a few months older than the foundation itself, the National Association for the Advancement of Colored People (NAACP). For a century now, the guiding principle of the New York Foundation has been: that New Yorkers, given the proper tools and means, could create social change.
